Asher Rubinstein interviewed and quoted in Entrepreneur magazine and the Atlanta Post.
Asher was interviewed on the issue of Asset Protection for business owners, and discussed the distinction between personal and business assets.
“Establish the business as a corporation or limited liability company rather than operate as a partnership or sole proprietorship, says Asher Rubinstein, a New York City asset protection attorney. “However, don’t assume setting up a separate entity automatically protects you,” he says. If you’re using the business as your personal piggy bank–paying for groceries out of the business checking account, for example–someone who sues your business may be able to establish that you and your business are one and the same, and that could make things of value like your home and your investments fair game. Also, respect the formality of the entity you establish by keeping proper books and, in the case of corporations, holding annual meetings.”